tag:blogger.com,1999:blog-6290642419224297532.post8421741076964178694..comments2023-06-05T12:24:52.389+01:00Comments on Wedge Card: Community - a dirty word?Theohttp://www.blogger.com/profile/17309424148727392599noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-6290642419224297532.post-16205331241334963192007-11-01T17:14:00.000+00:002007-11-01T17:14:00.000+00:00We use "community" in the description of our shop....We use "community" in the description of our shop. We've been here 17 years and have 100's of customers drawn from a very local area. I think what some of the people you spoke to may have been trying to say is that it the word is indeed in danger of becoming boring because of over-use. E.g. the first thing Fresh & Wild did when opening a store in our area is put up a "Community Notice board". A brand new shop, American owned, one arm of a giant money-making leviathan selling products from all over the world. Nothing to do with community as you are referring to it. But the people who tightly control their image know that some notion of "community" is important to their customers, so it's almost the first word you see as you walk through the door. I think that's the problem with the word - it's everywhere and it's just another way of selling people stuff. Most of the supermarkets use it in their publicity even! We still use it though, at least for the time-being, because it remains a simple, honest and accurate description of our shop to help people know what they will find when they come to us. Sorry to be somewhat contradictory!Anonymousnoreply@blogger.com