When I started developing the idea of Wedge Card with my Dad and his French PA, the most common response to it was ‘That’ll never work!’ or ‘The world belongs to Tesco now, I wouldn’t bother!’ It was disheartening at times to say the least but my intense stubbornness, which in most other social situations is a barrier to normal relationships; pushed me on until four years later here we are - a living breathing product. Since our launch we have hit upon a huge vein that gushes enthusiastically for Wedge and for that we are grateful. But the fear of failure has hung greatly over us, and though at times spurred us on has also led to much hand ringing and night sweats. Why does failure hold so much fear for us?
Failure in our society is viewed almost as a crime. Mistakes are not viewed positively. Yes we can make them and hopefully shrug them off but they are to be avoided. And yet isn’t there some awareness, somewhere that failure and mistakes on some level are integral to success? How can you know what the right way is if you don’t know the wrong way? Building a business is learning to navigate an unexplored path, particularly with a business that is innovating such as Wedge, with no bog-standard business plan to reply on.
Let’s not take it personally – let’s as the quote says – fail early fail often and learn how to do better.
Written by Diana Bird