Friday, 8 October 2010

Breaking out of the business bubble

This week I’ve been asked to fly to Abu Dhabi to speak at a youth entrepreneurship conference. So, having formerly been a youth and now an entrepreneur, I knew I was the right lady for the job. It might seem a rather tenuous link; after all Wedge works in a hyper local way in London and a few parts of the UK. However, I promise you this isn’t some folly to get some winter sun whilst the team back at Wedge HQ are busy working on The King of Camden Awards to celebrate the best businesses in Camden Town, the launch of a bigger & better London Wedge supplement in the Big Issue and continuing to promote local businesses across the capital.

The reason is this: I was intrigued by the idea of bringing early-stage business folk, and those interested in becoming one, together from across the world. It’s easy to get stuck in a bubble when you’re in business; not only by your company’s limitations and potential but also the way that business is done in your culture. Look at how revolutionary the internet has been in changing the way business is done. Although it doesn’t replace traditional concepts of business, it sharpens, it enhances and it inspires how business is done. And it is these things that I am hoping to get from this conference.


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