Wednesday, 24 October 2007

Do Something!

Anita Roddick rocks our world

Last night I was privileged to attend the memorial service for Anita Roddick. It was an incredibly touching event that was not just a tribute to her but a chance to inspire those who attended into becoming more involved in activism. Anita’s mantra came out loud and clear - Do something. Do anything. Just do something.

I came away fired up, ready to attack this task ahead of me with joy and gusto. Starting any business is hard work. Starting a business like Wedge Card can feel daunting at times – there is no blue print, no dummies guide to ‘starting a loyalty card that will encourage people to shop locally, and energise communities in the process.’ We have buckets of enthusiasm and knowing visionaries like Anita who have gone ahead of us, and paved the way for ‘social businesses’ like ours, makes our task all the easier.

Not a day goes by when I don’t wake with a thrill in my stomach that we are trying, bit by bit, to make our communities more engaging, safer and vibrant places to live. And it is a direct result of Anita’s efforts that we, the Wedge Card team are here today. I urge you too then to do something.

“If you think you are too small to be effective, you have never been in bed with a mosquito” Betty Reese
Visit to get engaged.

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