We've been writing some new ads here at Wedge Card and in the hope that lots of people would like them we ask lots of people what they thought. 9/10 said 'Don't use the word community; it makes you sound reallllllly boring.' There is of course the chance we asked some really sub standard people (that wouldn't surprise us they were our friends and family members after all).
Part of me wanted to throw something at them when they showed revulsion for what I think is such an empowering and positive concept. What's so wrong with knowing your neighbours and feeling a sense of togetherness with the people around you? Are the only people who are good the ones you know and the rest dismissed merely because you don't know them? Or is the only acceptable form of community nowadays one that's virtual? I know I'm not cool, but that would be very sad.
I may have got this ass-upwards. Tell me, is community such a dirty word?